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ATTITUDE CHANGE EXAMPLE- What do you all think?: “It’s not happening here. But it is happening now.” Brilliant ad campaign by Amnesty International (10 pictures)

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3 responses to “ATTITUDE CHANGE EXAMPLE- What do you all think?: “It’s not happening here. But it is happening now.” Brilliant ad campaign by Amnesty International (10 pictures)

  1. marabm712

    It is brilliant indeed! The way they put the pictures on glass made it seem as part of the big picture, and very realistic, as if it was happening right there! To make it more close to the audience even I the acts themselves are being carried out in a far place.

  2. sarazaky

    WOW. This is amazing. Just by seeing the pictures I was moved so imagine those who are experiencing this campaign in their daily lives. Brilliant idea, visualization is proved to make you more aware of a cause or an argument, here it was perfectly chosen. But the real effect happens because of the slogan. It trigers you affectively and cognitively.

  3. i loved the idea!! it is so smart how they display the picture to make it looks very real. i think the message behind this campaign is to encourage people to relate to these tough situations and to think of them as they are happening to them. in other words, to put oneself in these people’s shoes. it is great and very influential strategy.

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